Corporate Culture

Core Concept

Corporate Culture

Enterprise mission: Create hundred years of glory and develop the national food industry

Corporate Vision

To be a leading brand in the industry, let MIDUOQI enter every family.

Entrepreneurial spirit

Pragmatic and effective, product refinement, attention to details, perseverance.

Core Values

People-oriented, the pursuit of excellence.

Quality Concept

Full participation,safety-oriented, quality first, customer satisfaction

brand concept

MIDUOQI has a deep insight into people's life and eating habits, actively advocates and practices the innovation and development concept of Chinese snack food, is committed to technology research and development and product iteration upgrade, and strives to provide consumers with more, better and more powerful products snack food. MIDUOQI has a domestic professional and systematic leisure food research and development team, which is committed to exploring the wonderful combination of health and deliciousness in the field of leisure food. In the process of product development, every improvement and innovation will inspire us to move forward bravely. MIDUOQI adheres to the consumer-centered product research and development concept, and shares the deliciousness, happiness and leisure of MIDUOQI products with you.

Interpretation of MIDUOQI brand

"MI",It represents that the Midoqi brand takes rice noodle products as its core products, and the main products have pastoral style and healthy attributes.

"DUO",It refers to Midoqi's commitment to the development of multiple items to provide consumers with more healthy, nutritious and delicious food.

"QI",It expounds that the Midoqi brand is good at insight and innovation, and provides consumers with various snack foods with delicious taste and novel perception.

management philosophy

Since its establishment in July 2000, the company has always insisted on "developing national food industry" as its responsibility, insisting on promoting agriculture by industry, and promoting the development of the three cultures. The company has three production

Business Philosophy

Quality is life, integrity is soul, brand is image, customer is center, management is benefit.

Human Resource Management Concept

Attract people with career, unite people with culture, motivate people with mechanism, and achieve people with development.

Team Concept

Unity, cooperation, mutual assistance, win-win

Work Philosophy

Pioneering, hard work, rigorous, execution

Management Philosophy

Management is a serious love for the enterprise and employees.

Responsibility Concept

I am the problem, I am the subject of responsibility.